"100nichigo ni shinu wani" (An alligator which dies after 100 days) is a topic recently. As soon as the story concluded, commercialization of that was announced one after another. Quite a few people criticize the commercialization. I think commercialization is not problem. If they had hold the alligator's funeral before announcing the commercialization, they would have been able to avoid these criticizes, I suppose.
We need time and ceremonies to adapt to someone's death.